About Us | Work We Love


Who we are

We are a community of people who have travelled the globe on foot, ski, bike and boat – and who still do. We've come together to marry our passion for travel with our expertise, so as to provide our members with exclusive deals on the world’s greatest experiential holidays.

AwimAway is a play on the words 'a whim' and 'away'. It echoes the chorus in the song "Wimoweh"/"The Lion Sleeps Tonight", conjuring up images of the jungle and adventure. But though we’re creatures of the wild, we love our creature comforts too.  

What we offer

We select, recommend and sell the best experiential tours, luxury hotels and exclusive resorts in Asia, Africa and the Americas.  

You want to watch wildlife in Africa or Costa Rica? Explore the Amazon in Brazil or trek across the Himalayas? Take a rickshaw adventure through the hutongs in China or the busy bazaars of India or sit back and enjoy the serene atmosphere at an exclusive resort on an island in the Indian Ocean? Whatever your age, experience or interest, AwimAway has a holiday just right for you.

Our key goals

  • To select exclusive properties both in urban and rural destinations;
  • To promote luxury eco-properties that are not typically known;
  • To support companies that are passionate about nature preservation and promoting local communities;
  • and to develop tours that no one else is selling.

We at AwimAway believe that preserving nature and promoting local communities lead to a better world around us.

Flash sales [Coming Soon]

Travelling in style used to be expensive, just as flying once was. But times have changed, and as demand increases, so prices fall. Our flash sales offer the most exclusive hotels/resorts and tours, with up to 50 per cent off the usual price, to a selected audience only. These deals are for a limited time of between seven to ten days and can be booked online, round the clock.

Travel planning

Not sure where or when to go? What tour to take, in what country and for how long? Ask our experts. We will allocate a personal assistant to you, who will tailor-make your holiday to your specific requirements: airlines, tour, hotel and as many frills and extras as you want. Your personal assistant will provide insider recommendations and make all the bookings for you. If time is at a premium for you and you don’t want the bother of searching out what you want, this must be your answer. Our service is efficient, knowledgeable and great value.

Private sales [Coming Soon]

Here’s the deal. You know where you want to go, what to do and where to stay but you don’t find that holiday for sale anywhere. Contact us and we will design the tour according to your specifications and advertise it as your holiday, with your name on it and we’ll put it up as a flash sale. If you have a group of 10 or more like minded friends or family to buy a tour, you get the holiday you want, at a hefty discount. And so does everyone in your group. 

Stealth checks and health checks

We’re looking for the very best for your holiday, so our in-country representatives check the tours and facilities offered by our suppliers to make sure they meet our very high standards. If they don’t make the grade, they don’t make it on to our website.

Ask us

If you have a question, email us at thelion@awimaway.com

We aim to reply within 24 hours.
Or call us on 020 8350 6199.
Office times
Mon – Fri       8am – 9pm
Sat – Sun      9am – 8pm.

Our experts at AwimAway have in-depth knowledge of the areas you are travelling to and are dedicated to providing you with the highest quality service.

Join AwimAway

Our flash sales and services are exclusive to our members. Membership is free, so what are you waiting for? Join the AwimAway community today.